On April 24, 2015, Inglot launched their Gimme! Gimme! Glitter collection and just this past Tuesday, I was invited to attend an event at their Toronto location to view a demo of the products on actual cast members of the musical!
It’s no secret that I’m a huge fan of Inglot. Before they were available in Toronto at Dundas Square (and even moreso now on their online shop for Canadians), I’ve gone to many a country in search of their products (you may think I’m kidding, but I’m really not – I’ve picked up Inglot products in Ireland, Austria and the U.S.). So getting invited to one of their press events? Kind of feels like I’ve achieved a life goal!
Inspired by the Broadway musical Mamma Mia!, the collection includes 35 pieces in blues, silver whites, pinks and purples. I was drawn in by the amazingness that is their specially re-done Freedom System palette that focuses on every colour of the rainbow. If ever there was a palette with my name on it, I would hope that it would be this one. (For those interested in the individual shades, they are: 474, 362, 59, 51, 372, 495, 371, 441, 388 & 35.)
While the palette was the absolute showstopper for me, there’s also a lipstick palette, and a variety of other products that are not only enticing, but also incredibly vibrant (nail polishes, lipsticks, gel liners, pigments and a duochrome blue tinted lip gloss!).
One of the things I liked most about the collection and display is while the colours are certainly vibrant (and I would expect nothing less from Inglot really), they’re also placed there in a way that really makes you think about the colours. I’ve never worn blue lipstick, but this display definitely made me consider it (for one very brief, very small moment).
Unfortunately, I didn’t get to stay very long since I had nipped out of work on my lunch hour to attend the event. Several of the Toronto-based beauty bloggers were attending the event, so it was nice to catch up while we oogled the new collection from Inglot. I said my hellos and goodbyes within 45 minutes and then begrudgingly headed back to work to finish up my day.
Unfortunately, I’m ashamed to say I’ve never actually seen the musical, although I know I’ve seen the movie a few years back. Does this Mamma Mia! collection speak to you? The vibrancy of that palette is really, REALLY calling my name!