I’ve really been struggling with eyeshadow primers in the last two years. I’ve been unable to use a single primer on my greasepit eyelids and have had to double up (lately I’ve been using Too Faced and Milani in conjunction). This is expensive, time consuming and, frankly, quite frustrating.
So I’m ALWAYS up for trying out a new eyeshadow primer in the hopes that I can find THE ONE. Suddenly… along came Maybelline‘s brand new Master Prime Long-lasting Eyeshadow Base in 420 Prime & Matte (although I believe this is the only shade available).
Here are the basics: The Master Prime contains a colour grip formula to hold pigments in place – making any shadow a 24Hour formula. It creates a perfect, smooth canvas for pure colour impact – no creasing or smearing to get in the way of showcasing your eyes. It retails for approximately $11 CAD.
24 hours is a HUGE claim, but the reality is that most people just want their makeup to last an entire workday (which is somewhere in the 10-12 hour ballpark area when you factor in commuting).
The Master Prime comes with a typical doefoot applicator. It does collect a lot of product on the wand as I think the filter on the inside of the packaging isn’t very tight. That being said, it works out quite well because the amount of product you see on the wand above is exactly how much I use to cover both eyelids.
I almost totally disregarded this product based on how it looked. I mean, it’s this awkward colour of brown that doesn’t go translucent (or so I thought), how the heck was I going to wear this on my eyes as a base? I was very, VERY wrong however. Despite the stark colour difference in my hand swatch, the colour seeps into my lids and loses a lot of its colouring. I don’t know how it does that, but it works for me!
So here’s how it plays out. On the left is my eye makeup at 7:30 AM right after I’d applied it to go to work. The shot on the right is how my makeup looked when I got home from work at 5:15 PM. Aside from a slight lighting change, I see no difference in my eye makeup at all.
Here’s a close up shot of my closed lid so you can see a little bit more. I’m starting to show faint signs of creasing on the inner most corner of my eye where the deep fold in my lid is. And… that’s it. For 10 hours, while only using a single primer, this is INCREDIBLE for me. I’ve been using it for a week solid now and it’s the same results every single day!
Final Thoughts
I may be totally done with all of my other eyeshadow primers, because the Maybelline Master Prime is totally doing it for me! I’m so pleased with the long wear time, the lack of creasing which I’m excessively prone to and the fact that this is a drugstore product with an excellent price point. If you’ve been struggling with your eyeshadow creasing on you like I have been, you may want to give this one a shot!
The product featured in this post was sent to me for consideration.
