With the news that Joe Fresh cosmetics are now being carried at Shoppers Drug Mart locations, I’m seeing a lot of new products popping up! I don’t know if I’ve just been out of the loop regarding Joe Fresh Beauty, but I’m seeing some fairly new and interesting things from them!
Like these Illuminating Primers that retail for $16 apiece. They come encased in beautiful translucent containers with a white top and…

A FREAKING PUMP! Cream/liquid products without a pump are the absolute bane of my makeup existence, so it’s really, REALLY nice to see a brand release one with a pump without a second thought. The packaging is solid, well built and feels more expensive than the $16 price point would indicate.
The Illuminating Primer is a light, reflecting primer that can be used all over your body (mix it into body lotion for extra glow!). Joe Fresh claims that these illuminating primers create a radiant canvas, hide imperfections and provide longer-lasting makeup.

The white shade is called Pure Glow and it has a small hint of pinky-blue duochrome to it. Don’t be frightened though, it’s very, very subtle and you won’t look like a disco ball.

The more golden toned shade is Champagne. It’s a gold-caramel shade that seems to reflect a tiny bit of silver (odd to say, but I do see that in there). I was a little apprehensive that this shade would make me look like C-3PO, but thankfully that was not the case!

Both primers pack a colour punch when you apply them as a heavy swatch, but when you blend them in they create a dewy cast to the skin. It can look a bit TOO dewy, so I would not recommend wearing them alone – instead, stick to wearing it under your foundation or with a moisturizer as it was intended. For reference, since it’s the winter right now, I’m on the dry side of things skin-wise.

In the shot above I’m wearing Champagne – I find it adds a subtle hint of radiance without going totally overboard.
Final Thoughts
When used as a face primer under foundation, this is a very subtle highlight. As I mentioned above, I wouldn’t recommend wearing this alone on your face as I found it may look a touch greasy but it really does look excellent under foundation. It helps even out the texture of my skin and adds some luminosity to any matte foundations I own (which is especially nice during the winter). I wasn’t truly expecting this to increase the longevity of my makeup because I never really notice that with a face primer… but I’m quite happy to report that on the days that I wore these primers, I did notice my makeup looking particularly fresh by the time I got home from work.
You don’t normally find these kind of products at the drugstore, so I’m really happy that Joe Fresh is delivering something fresh and exciting and a much better price point than high end brands. Let me know if these illuminating primers are something you’re interested in!
The products featured in this post were sent to me for consideration.