Well this is surprising news to me… Sephora’s added a new sale date (and hopefully not replaced their November one…) at the end of August! As long as I’ve been shopping consistently at Sephora they’ve only ever had two sale dates in North America: one in April, and one in November. This third one cropped up out of nowhere! I think it’s a replacement for the VIB Rouge holiday preview event, but I could be wrong.
Here’s how this sale works:
- Rouge members (those who have spent over $1000 per calendar year) shop the event starting August 24 and ending September 3. You’ll get 20% off your purchases with the code YESROUGE.
- VIB (those who have spent $350 or more per calendar year) get to start shopping on August 30 through till September 3. You’ll get 15% off your purchases with the code YESVIB.
- Beauty Insiders (those who have spent less than $350 per calendar year) also start shopping on August 30 through till September 3. You’ll get 10% off your purchases with the code YESINSIDER.
Interesting to note – you can use your code only ONCE online, but as many times as you like in stores.
Sephora is also made a few changes to their Beauty Insider program:
ROUGE
- Will now earn 1.5 points per $1 spent.
- Ability to spend points on full size products.
- Ability to redeem 2500 points for $100 gift card.
VIB
- VIB members will now earn 1.25 points per $1 spent.
- Ability to spend points on full size products.
My Thoughts
I have to say… I’m impressed, and this is definitely a step in the right direction. Over the last few years it’s become very apparent that Sephora’s points system hasn’t been great. I’ve always had way more points than I knew what to do with because there was absolutely nothing to spend it on. The rewards that I was always interested in have always been perpetually out of stock (this may be a Canadian problem and not a USA one)! With Ulta opening up their shipping to Canada and Shoppers Drug Mart finally launching their ecommerce site, Sephora HAS to keep up and keep their clients interested in purchasing product from them directly.
While I’ve never been a VIB Rouge member, since I’ve started blogging I’ve always managed to hit the VIB level. Fundamentally I don’t care at all about the point accelerator (until I can see what I can actually spend my points on that is), what I do love is that I’ll now have the ability to use all of my extra points towards something I actually want. This is HUGE!! I’ve had something like 2k points for years, spending a few hundred points every now and then when I could get a mascara sample (which is never THAT exciting… let’s be real).
Well done Sephora. It took you a while to make these changes, but they’re definitely for the better. And now… to figure out what the heck I’m getting during THIS sale! I don’t feel prepared for this one at all! Usually I snag all of my holiday stuff in the November one (if I can wait that long) but I feel like the holiday collections won’t be out in time for this!
Let me hear your thoughts on the new program, and maybe let me know what you’re picking up!
