This past weekend was Makeup Christmas in Toronto. The International Makeup Artist Tradeshow (IMATS) was in town so those in attendance got the opportunity to shop some amazing brands at discounted prices!
Last year when I attended IMATS (held in November then), I was a total newbie to beauty blogging. My site was barely a year old, I knew no one locally in the beauty blogging community and I was very, very green.
However, this year was totally different! I not only qualified for a press pass (hell yes to free entry!), but I’ve met so many lovely people through blogging that I actually feel like I’m party of the community now. (Awww group hug guys!) Such a stark contrast from last year let me tell you!
But enough of the sap, let’s get on to the goods! IMATS is open to the public, so you can purchase a ticket for roughly $50. Saturday is usually crazier however, so it did sell out prior to the actual day (buy early!). Those of us with press passes were instructed to the front of the line, which was a huge blessing when we got in there since we could quickly scramble to the booths we wanted to pick up stuff from immediately. Since some booths get absolutely slammed (we’re talking HOURS of wait time to pick up your products) this was a massive relief.
My first purchase with the Viseart Editorial Brights palette. This sucker has NEVER been available/in stock on Sephora AND the dang price just shot up to $100. I’ve been after it for several months once I saw it was available at some other IMATS (LA maybe?). I plunked down the cash ($80 CAD) without even thinking twice. I had wanted this for so long that were wasn’t a chance in hell I was going to pass up on it. PLUS, I had no real other items I had intended to splurge on at IMATS so this was kind of “MY THING” to get.
My other required stop was Lit Cosmetics. Just looking at these pictures gives me heart palpitations. I LOVE GLITTER SO MUCH.
I ended up getting seven different colours, but even though that’s quite a few, I’m still looking at these shots I took wondering why I didn’t buy more shades! It’s okay though… they’ll be back next year, I can keep adding to my collection then…
Aren’t they gorgeous? /swoon
The floor was starting to fill up and lines were gettong intensely long.
The wait time at the Make Up For Ever booth was getting to be about 60 to 90 minutes long, but the discount was a whopping 40% off!
Worst lineup though? Morphe Brushes. A few people were saying that it took them THREE FREAKING HOURS to get through that lineup. Thankfully, I wasn’t interested in anything with super intense lines.
Farley Co was selling the new Real Techniques Bold Metal brushes as well as the regular lineup but they were only taking cash. I, the total fool, had not brought ANY cash with me. Guess I’ll get you another time Miracle Complexion Sponge… 🙁
Farley Co also had cans of the Colab dry shampoo, as well as a lot of products from Zoella‘s line. This the first I’ve heard of them being in North America, so if you like Zoella, you may want to go take a boo at their site.
Benefit Canada was also out in force. Discounts were something like 30% off and if you bought three products you got a fourth for free.
I tend to avoid MAC at IMATS because I’ve got enough of their products as it is, but I love their decor so I stopped by for a quick peek. They were offering a 20% discount.
Last year we only had eight or so Canadian Beauty Bloggers in the shot, this year we had 13 (and more came to lunch)! We’re growing! Be sure to visit them:
- Jill of beautyvixen.ca
- Sandie of sandiesstash.com
- Angel of angelabee.wordpress.com
- Zubie of livingthegrey.com
- Laura of lipstickandlaura.com
- Zoe of writingwhimsy.com
- Julie of swatchandreview.com
- Steph of funsizebeauty.blogspot.ca
- Jen of vibrantbeautyblog.blogspot.ca
- Nicole of beautybrainsplus.com
- Kaitlyn of kaitlynelisabethbeauty.blogspot.ca
- Madeline of classicallycontemporary.com
About twenty of us went to lunch afterwards where I consumed far too many mimosas. I then went back to the convention centre, bought more glitter from Lit and then headed on home to have a blissfully long nap. It sounds kind of ridiculous when I say it out loud, but we were up relatively early and at the convention centre for 8 am. Between my mimosa induced stupor and the long lines, I was freaking TIRED! All in all, I didn’t buy that much (all products at the bottom of September’ haul post) at IMATS, but I’m happy with what I did get. 🙂